The Next Chapter for Granular Products

Recently, our Board and Executive Leadership Team came together to look at where Granular Products and Cirrus Ag are heading over the next five years, and the investment and capability we need to support that growth.

Our direction is clear: we’re gearing up for growth.

That means continuing to invest in our people, strengthening our Australian manufacturing capability, expanding our field presence, and improving the systems and technology that support our customers.

It also means getting even closer to our customers and resellers, realigning our sales territories to provide greater support, and continuing to develop new products, services and opportunities for the markets we serve.

Some of this work is already underway, with new people joining the business, expanded sales coverage, additional operational capability and continued investment across manufacturing and customer support.

Agriculture will remain at the heart of what we do, but we see significant opportunities ahead. We’re looking at new regions, new customers and new markets, while continuing to build on the experience and capability that has made Granular Products what it is today.

Through it all, some things won’t change.

We’ll remain Australian-owned and Australian-made, focused on practical solutions, close to our customers and proud of what we manufacture here in Australia.

As we look ahead, we’re excited about the opportunities ahead and the next stage of growth for Granular Products.

 

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